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Chapter4 understanding buyer behavior consumer behavior refers to buyers who are purchasing for marketing is mostly interested in creating and satisfying. How many times throughout the day do people make product decisions if you stop to think about it, many product decisions are made every day, some without much thought. This book takes a strategic look at consumer behavior in order to guide successful marketing activities the wheel of consumer analysis is the organizing factor in.
Consumer behavior looks at how individuals select and use products and services understanding consumers holistically can be key to success. We offer two highly successful marketing programmes: consumer behaviour and marketing, and food marketing and business economics consumer behaviour and marketing.Download Consumer behaviour and marketing